When to Use Stock Photography and When to Commission a Shoot
An image can look right and still do the wrong job. A beautifully styled food photograph might introduce a story
Before the visuals: what should stay consistent, and what should change?
A packaging range has two jobs that can pull in different directions. It needs to feel like a family, while
One Campaign. Many Communication Touchpoints.
Why Consistency Doesn’t Mean Saying the Same Thing Everywhere A successful marketing campaign rarely exists in a single format. A
Why Some Packaging Designs Age Better Than Others
Many packaging design projects are judged at launch. The new design is approved. The products arrive on shelves. Internal stakeholders
What Happens After the Design Is Approved? The Importance of Design Execution
For many marketing projects, design approval feels like a major milestone. After rounds of reviews, revisions, and stakeholder feedback, a
Why Great Design Still Fails to Communicate
For many marketing projects, design approval feels like a major milestone. After rounds of reviews, revisions, and stakeholder feedback, a
Five Ways “Visual Hierarchy” Makes Communication Clearer
Let’s face it, people are busy, and time is precious. Whether they’re reading packaging, scrolling a website, or flicking through
Graphic Design
Top 5 Timeless Principles of Effective Logo Design
A well-designed logo is more than just a visual symbol; it’s the embodiment of a brand’s identity and values. It
10 Graphic Design Trends to Watch in 2025
The world of graphic design is ever-changing, with new trends emerging every year. In 2025, several exciting trends are set to take
Speed, Impact, and Consistency: Graphic Design for FMCG
In the dynamic FMCG industry, where differentiation, brand consistency, and agility are important, Robert Stedman provides innovative graphic design solutions.